Tag: communication strategy

Hiring the Right Communication Professional for the City of Rogers

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January 2016 will mark for me 30 years working in the communication industry. Some of that was in training, publishing, internal communication, and marketing and branding roles, but it all was spent doing communication-related work. Embracing the evolving communication industry During my 2012 bid for city council, I wrote about our need for a proactive …

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What Does a City Communication Strategy Cost?

While a formal communication strategy might make plenty of sense for a medium to large city, it might be the most useful to the tiniest towns where the mayor presides over the city council one day and helps city workers dig a ditch the next. With a little planning, a small-town mayor can communicate needs …

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