Category: Articles about Rogers

Articles written by Carrie Perrien Smith about Rogers, Arkansas and our city government, businesses, and non-profits.

Hiring the Right Communication Professional for the City of Rogers

marketing-communication-graphic

January 2016 will mark for me 30 years working in the communication industry. Some of that was in training, publishing, internal communication, and marketing and branding roles, but it all was spent doing communication-related work. Embracing the evolving communication industry During my 2012 bid for city council, I wrote about our need for a proactive …

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Investing Strategically in Our City’s Green Space

bad-pruning-knockout-roses

With about four thousand square feet of flowerbeds that I either maintain or am constructing at our house or our rental, I pay attention to decorative green space. A healthy, well-landscaped yard adds thousands of dollars to the value of a home. I walk around the local cities and look at the landscaping. I watch …

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Small Business Counseling for Free

SCORE Logo

After I left my corporate job in 2001, I finally had the flexibility to volunteer in my community. The first organization I offered my time and expertise was SCORE. It is a non-profit funded by the Small Business Administration. It is mostly used as a resource for free small business counseling. It has to be one …

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Permanent link to this article: http://carrie4rogers.com/small-business-people-are-my-people/

Take a Fall Drive

basin-park-eureka-springs

We are somewhere between almost peak color and empty trees. This is a great time of year to take a drive through the Ozarks. For five years, I worked on a charity motorcycle event called the Cancer Road Challenge. It was a motorcycle poker run and show. A key component of a poker run is …

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The Economic Impact of Campaign Donations

Campaign Sign

How a candidate handles his or her campaign finances is public record — at least if they spend or raise over $500. In Arkansas, municipal candidates have to submit a pre-election financial report and a post-election report. I fall into that group that had to file. I wish campaigns could be run and won with …

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What Does a City Communication Strategy Cost?

While a formal communication strategy might make plenty of sense for a medium to large city, it might be the most useful to the tiniest towns where the mayor presides over the city council one day and helps city workers dig a ditch the next. With a little planning, a small-town mayor can communicate needs …

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Benefits of a City Communication Strategy

As a communication professional for over 25 years, I’ve seen how important a communication strategy is to a company. A city can also tap into tremendous potential to truly engage their citizens with an internal and external communication strategy. I’ve been researching city communication strategies recently. I paid special attention to those cities that are two to …

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Why We Should Think Small — As in Small Business

How will our road construction affect our city's business

I’ve attended all the Rogers city council meetings since July 2011 with the exception of one or two. With all the decisions made in those committee and council meetings, not once have I heard someone ask, “How is this going to affect our business community?” This is only one of the reasons I have to get …

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A Strategy to Better Match Elected Leader Demographics to Community Demographics

rogers demographic graph

I’m a big believer in strategically developing leaders. I also believe that the demographics of a community’s leaders should reflect the demographics of the community. According to 2010 census data, Rogers’ population is 31.5% Hispanic or Latino (click here to check out the rest of the census data). The Hispanic population has been been gradually increasing …

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